Bouygues Telecom Becomes First Mobile Network Operator in France to Launch App-Free Nuisance Call Protection

SEATTLE, [Sept 28, 2026] - Hiya, a global leader in AI-powered voice security and identity, today announced that Bouygues Telecom will launch a network-level nuisance call protection service powered by Hiya Protect Spam Analytics. Bouygues Telecom is the first operator in France to make this type of nuisance call protection available without requiring customers to download an application.

The launch comes as Branded Calling expands across French mobile networks, helping consumers recognize legitimate business calls before deciding whether to answer. The new service adds another layer of trust by helping Bouygues Telecom customers identify and manage unwanted calls.

According to Hiya’s State of the Call 2026 research, French consumers receive an average of 11.7 unwanted calls per week. When a call comes from an unrecognized number, 78% say their default response is to ignore or decline it, or search for the number while it rings.

“Unknown numbers have a trust problem; Bouygues Telecom is addressing it from both sides, helping customers recognize legitimate callers and flagging the unwanted ones. That is how we make the phone worth answering again.”
-Alex Algard, CEO and Founder, Hiya

How the Service Works

Hiya Protect Spam Analytics analyzes calling patterns to identify potential nuisance calls like call times, frequency and duration, leveraging a global database of 28 billion calls globally per month.Bouygues Telecom can use this intelligence to alert eligible subscribers of spam and scams directly on their phones through its own network, without requiring an additional application.

The service complements their existing Branded Calling solution, which helps participating businesses identify themselves when they call. Together, the services address both sides of call trust by helping legitimate callers be recognized and reducing the impact of nuisance calls.

Availability

Availability will vary by subscription. For consumer customers, it will be available starting October 5, priced at €2 per month per line. For business customers, it will be available starting October 12, priced at €1 per month per line.

About Hiya

Hiya is a global leader in AI-powered voice protection and identity, providing caller identity, branded calling, and call protection solutions at network scale. Hiya’s technology is deployed across more than 40 countries with nearly 20 mobile operators worldwide, protecting and serving over 550 million users. Founded in Seattle by Alex Algard, Hiya’s mission is to make phone calls clear, safe, and worth answering again. Learn more at hiya.com.