State of the Call
86% of unknown calls go unanswered.
This year’s report unpacks the biggest trends shaping the voice channel, and delivers recommended actions to stay ahead. From emerging risks and revenue opportunities, learn how to improve voice communications in the State of the Call.
Consumer concerns increase with the rise of unwanted calls
The continued proliferation of unwanted calls has led to loss of trust and more calls unanswered. Consumer sentiment believes the scammers and fraudsters are outperforming any efforts to protect phone calls.
of unknown calls go unanswered.
The voice channel is under attack
AI has raised the stakes of answering unknown calls.. Our report shows that consumers are seeing more deepfake calls, with some unsure—outlining how realistic the calls are. Many consumers believe spam calls are getting worse, not better, with almost half stating spam has increased over the last year.
Voice risks cost consumers
From AI-powered deepfakes to phone fraudsters, the number of people losing money to phone scams has remained steady year over year.
Over $800 in average losses
1 in 3 get deepfake calls
Mobile Network Operators responsible
Download Hiya’s State of the Call 2026
Dive into the data and trends shaping voice today, and learn what your organization can do to reduce risk and strengthen trust.
